Test persons created an on-demand mobility service app meeting their expectations.

After productive Co Creation Labs (CC-Lab) in Vienna and Kapfenberg another one was planned to take place in Salzburg in April. Due to the pandemic it has been postponed to August and successfully completed, under Austria’s Covid-19 measures. Six test persons from a wide range of age defined a user experience for an on-demand service application, for three different scenarios.

Often, the development of applications is done by software developers and UX-experts only (1). The idea of the CC-Lab developed for the OptiMaaS-UX-design approach is to work with potential users. Together they design the look-and-feel of relevant app-screens for organising and booking an on-demand service.

The first phase of the CC-Lab was labelled as “exploration”, which means moving from an idea towards the concept of an on-demand IT-solution. The main goal of this stage was getting an overview of the current habits and practices of users. In doing so, we were focusing on the current problems they are facing by organizing an on-demand service, taking into account the specific contexts in which these problems occur. In the second phase of the workshop, the participants had the task to develop their vision of screenflows of the app.

Source: UML Salzburg

By working collaboratively with potential users from different backgrounds, we aimed at collecting a variety of ideas for features, functionalities and flows. Non-objectives were to describe quality and quantity of the service or to develop a pricing scheme. The participants were recruited according to OptiMaaS-personas, which should simulate the future users of the apps and services developed in OptiMaaS.

(1) Burnett M.; Stumpf S.; Macbeth J.; Makri S.; Beckwith L.; Kwan I. et al.: GenderMag: A Method for Evaluating Software’s Gender Inclusiveness. Online verfügbar unter https://academic.oup.com/iwc/article-abstract/28/6/760/2417082, zuletzt geprüft am 15.07.20.